You can pay your bills, save money, buy train tickets, order food, and so much more online. We are so used to having everything at our fingertips – it can often feel like an inconvenience when we need to go into a store.
Even things like jewelry can be purchased online -in fact, there is more choice than ever. You can buy gold, silver, coins, and more. And even though you can buy diamonds online, the question remains should I buy a diamond online?
Luxury jewelry and diamonds aren’t cheap, and you really should be sure that you are getting what you pay for. It is an investment, after all. It doesn’t matter if it is for you or someone else. You need to take the same precautions either way.
So when it comes to buying jewelry online, what should you be looking for?
There are billions of websites, and some of them aren’t as legitimate as they might be trying to be. In general, when you come across a website, here are some of the pages and details you should be looking for:
- About us page that is well written and information
- A customer service number
- The address of the company
- High-quality photography
- Well formatted text
If the website looks like it costs money to make, most often, the business behind it is legitimate.
A few years ago, the implementation of SSL enabled people to distinguish between websites that keep their information safe and secure. You can look at the URL bar for a padlock.
Consider that you will be entering both financial and personally identifiable information into the website when you decide to purchase. Even legitimate websites can have the risk of not being secure.
If the padlock disappears during checkout, that indicates that their point of purchase page is not secure.
Thanks to the internet, the truth about any company, young or old, doesn’t take long to find. Websites like Which? Yelp, Trustpilot, and more allow the public to share their experiences with specific companies.
If you find a jewelry website that you like the look of, check their reviews as a part of your process. If there are more bad experiences than good, this is an indicator that you should continue your search elsewhere instead.
Are they selling 24carat gold with real (huge) diamonds at a price that you can’t believe? Well, the chances are you’re not going to be receiving what you think you are. You are at risk of either losing your money altogether or getting a gold-plated or colored product with a CZ or glue gem.
And finally, look for licenses, certifications, and product guarantees. Although they can’t provide complete protection, they give you more legal standing should you decide to take action. Respectable businesses usually offer risk-free returns and a 100% guarantee.
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