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You are here: Home / Lifestyle / How to Become a Fashion and Lifestyle Influencer

September 15, 2018 By Leelo 16 Comments

How to Become a Fashion and Lifestyle Influencer

Becoming infamous on social media is the dream of many, where what you wear and how you live is considered your profession, as brands pay you to review and blog their clothes, makeup, experiences, and even hotels. Becoming a fashion and lifestyle influencer is, though, not an easy task. There are many already out there, who were considered the first and so have made a name for themselves, and others who are trying to break into the market. Although it is no simple feat, it is, however, not impossible. Here’s how to become a fashion and lifestyle influencer.

How to Become a Fashion and Lifestyle Influencer

Find your niche, but be different

You do not want to fall into the trope of being too similar to the content already out there. While the social media environment is quite saturated, there is still the chance to be different. Popular niches are grunge fashion bloggers, kawaii fashion bloggers, and even those who do tutorials on over-the-top makeup trends. However, to be diverse and stand-out from the rest, you may need to combine another of your passions with your love for fashion.

Are you, for instance, a fan of films? If so, you can create outfits based on the popular costumes of characters from well-loved films. Take Pulp Fiction’s Mia Wallace, and her recognizable white shirt and flared black trousers ensemble. Modernize the look and include a twist, so that people would want to shop the look while paying homage to a masterpiece of a film.

Pick your channels

By deciding to tackle all of the social media platforms available to you, you risk exhausting yourself and creating superficial content. Rather, you should decide on two channels, and be sure to utilize them accordingly. Instagram is great because of the visuals you need for fashion and lifestyle blogging, while Twitter is also a popular platform because you can share your Instagram posts while engaging with brands and followers more personally.

While you may want to tackle Facebook, think about how many lifestyle and fashion bloggers you see on this platform. Facebook is usually a platform for larger brands, such as fashion houses like Topshop and Dr. Martins. While your photo may be shared on Facebook (if so, be sure to have it crediting your Instagram profile), it isn’t a great platform choice for this type of market.

Invest beforehand

Create content before you start your profile, and be sure to create a social media strategy too. You may need to invest in a good quality camera, clothes, makeup, and even followers (although, be wary of the latter). Prepare your content for three months, and plan when you’re going to post it and how. Social media is incredibly fast-paced, so you need to stay ahead of the trends, move quickly and keep up with what is happening in the here and now. Investing in equipment and clothing can be a costly endeavor, though, so looking for installment loans for bad credit can help bridge the gap while you are waiting to turn a profit.

Sony a5000

Be consistent and fluid

Your posts need to make sense and create an overall aesthetic. On the likes of Instagram, the grid-like layout means you may need to plan out where each photo will land. You do not want two similar images, possibly from the same shoot, to land too close to one another. A popular method on Instagram is that many bloggers will have a staple color scheme: they may have bright pink hair, which has become their trademark.

To gain a following, you need to post consistently. Post once a day, or twice a day and every other day – it’s up to you. Be sure to stick to whatever schedule you decide on, though, and avoid over posting. You do not want to come across as ‘spammy.’ What’s more, you need to decide the best times of the day to post. For instance, it is said that during lunchtime, from 11am to 1pm, is the best time to post on Instagram. Between the hours of 7-9pm is also effective. If you are likely to be busy, schedule your posts through apps such as Hootsuite, ScheduGram and Later.

Promote and collaborate

You could craft the best content possible, but what is the point if no one is going to see it? For your content to land on the feeds of others who may be interested, you need to invest in promotion. You can pay for ad placements, ask fellow bloggers to link to you or even pay for followers or likes in the beginning stages.

However, the biggest way to grow your profile is to work with bigger influencers. This can be a difficult task, as you need to make yourself known to the influencer you aspire to. You could contact a fellow influencer who lives nearby and pitch an amazing idea of a photo shoot that may be of interest to them. Then, the both of you can post the images, linking to one another. Another collaboration can be with clothing brands. While you may not get responses from designer labels, you may be able to work with smaller, independent clothing brands, such as Lazy Oaf in the UK.

Engage with your followers

If someone comments on your photo or post, respond to them. By striking up a conversation, you are not only creating a relationship with that follower, but you are also creating an image of a blogger who seems human, down-to-earth and cares about their audience. You should also follow a few people back, like comments, and comment on other people’s photos and posts.

Remember that even as your following grows, you should keep responding to as many comments as possible, especially if it is someone asking for details on your outfit. If brands see that you are generating legitimate business to their brand, then they may ask for you to be part of a paid partnership, send you free clothes to review and wear, and invite you to important events that will raise your profile.

What you should and shouldn't do to become a fashion and lifestyle influencer?

Filed Under: fashion, Lifestyle, tips



Reader Interactions

Comments

  1. candy says

    September 15, 2018 at 16:57

    There is a ton of great information for those people wanting to be a fashion and beauty influencer. Take it from a pro and follow some great advice.

    Reply
    • Leelo says

      September 17, 2018 at 08:08

      🙂 Thanks!

      Reply
  2. Mary Burris says

    September 15, 2018 at 18:11

    This is really great advice, and can be applied to all of the different niches. I love to see variety and originality in bloggers.

    Reply
    • Leelo says

      September 17, 2018 at 08:08

      I love that too 🙂

      Reply
  3. Melissa Chapman says

    September 16, 2018 at 18:45

    Interesting reading and ideas for us social media bloggers. It is important to find your niche so you can be known as a go to for that particular area.

    Reply
  4. Ave says

    September 16, 2018 at 22:08

    I think finding a good niche is super important before starting to blog. It’s great if you can bring an interesting twist to an already saturated market. I really have to get better at responding to all the comments I get on social media. I’m sure it would make a huge difference.

    Reply
    • Leelo says

      September 17, 2018 at 08:06

      Yes, it is very important! I also have to get better at responding comments on both my blog and social media, so I’m working on it 🙂

      Reply
  5. Jenn says

    September 17, 2018 at 04:28

    This is really interesting. I have an adult daughter that does make up as a side job and she would make a great influencer. I think she should give it a try.

    Reply
    • Leelo says

      September 17, 2018 at 08:04

      Yes, I think she really should!

      Reply
  6. Shannan P says

    September 17, 2018 at 10:36

    Such great tips! You see so many that are new to the influencer space just stabbing in the dark and confused why they aren’t getting views. Hopefully this will help them understand the legwork a little better.

    Reply
  7. Shelbee on the Edge says

    September 17, 2018 at 13:18

    Great post, Leelo! Thanks for sharing your tips and your expertise!

    Shelbee
    http://www.shelbeeontheedge.com

    Reply
  8. Mommy Peachy says

    September 18, 2018 at 00:07

    I think it takes a lot to be a Fashion Lifesyle influencer. It’s a hard to be original in such a saturated market.

    Reply
  9. Jenn Mitchell says

    September 18, 2018 at 05:43

    This is some really great advice. It is not all the time about the numbers, it is about engaging with your readers and having an authentic following in your niche.

    Reply
  10. Heather says

    September 18, 2018 at 06:32

    These are all great tips. Everyone wants to do it until they hear how much work they’ll be doing. And that the first year minimum will not be paid!

    Reply
  11. Jocelyn @ Hip Mama's Place says

    September 20, 2018 at 01:27

    I recently had a friend ask me about starting a blog. I told her it’s great but does take time to get established as a blogger. My philosophy about blogging: if you enjoy writing, sharing, photography and everything that’s involved with blogging, then do it. If you don’t, then do something else. It’s all about hard work and dedication to be a successful blogger. Take it from someone like me who’s been doing it for almost 12 years now. 😉

    Reply
  12. Lee MacArthur says

    September 22, 2018 at 06:42

    This was fun to read as I am not one of those influencers and never will be. I do like the advice about creating your own niche. Thank you for sharing.

    Reply

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